At HyperRing, our story isn't just about creating innovative technology—it's about making bold decisions, embracing change, and building something authentic from the ground up. Our journey reflects the same spirit of adventure that we hope our rings inspire in you.
A fresh start with a clear vision
HyperRing was born from a desire to merge style and technology in a way that resonates with real people living real lives. Our founding team comes from diverse professional backgrounds including tech, design, and finance, with years of experience in fields like engineering, security technology, and product development. But despite our accomplishments, we found ourselves at a crossroads in our professional lives.
We had all achieved success in our previous careers — our CEO, Joy Zhang, had led projects in the fast-paced world of tech startups and Wall Street, while our CTO, Yoonil Choi, had a storied career at Samsung Electronics and worked on cutting-edge security technologies.
But something was missing. Namely autonomy, authenticity, and a connection to the products we were building. So, we took a leap of faith. We stepped away from familiar roles and ventured into uncharted territory. HyperRing is the product of that leap—an opportunity to create something that reflects who we are and what we believe in.
From concept to creation
The idea for HyperRing came from a simple realization: Why can't technology be fashionable and convenient? We envisioned a sleek, minimalist ring that not only complements your style but also offers cutting-edge NFC and payment technology. It’s not just a fashion accessory; it’s a secure tool that empowers you to navigate your day seamlessly—whether you're making a payment, sharing information, or unlocking your digital world.
But getting here wasn’t easy. From product design and hardware development to app creation and branding, every step involved late nights, countless iterations, and more than a few challenges. We faced setbacks, questioned our decisions, and learned to adapt.
And that’s what makes HyperRing special. It’s not just a product—it’s the culmination of our hard work, our willingness to embrace failure, and our determination to keep moving forward.
Building with community in mind
As we relaunched HyperRing in 2025, we realized the power of connection. This ring isn’t just about technology—it’s about the stories we share and the communities we build.
We’re not a faceless corporation. We’re a small, dedicated team that values authenticity, transparency, and creativity. Our brand isn’t driven by flashy ads or empty promises. Instead, we’re documenting our journey, sharing behind-the-scenes content, and inviting you to be part of our story. From the handwritten notes in our packaging to our candid social media updates, everything we do is rooted in a desire to create genuine connections.
